Property owners are trusting you with their hard-earned money. As a property manager, your managing your customers’ valuable asset. Real estate is an expensive purchase and they trust you to maintain their property well while it gives both them and you some income. How can you go about being a good property manager? Before we answer that, let’s talk about what’s in it for you.
As a property manager, you want your customers to be happy. It means you can get more repeat business from them. But don’t forget the multiplier effect. A happy customer can refer you to many other potential customers. Even if they don’t know anyone, their testimony helps you to build a solid foundation to grow your business. Therefore, it is important that you conduct yourself well all the time. What are the different aspects of conducting yourself well?
First the core values.
Ethics, honesty and integrity are non-negotiable. You have to behave ethically all the time. When you are managing someone’s property, you are representing them. You become an extension of their brand and your behavior can reflect on them. Therefore, it is important for the property owners that you behave ethically with both them and the tenants.
Your interactions with the customer have to be honest and transparent. You have to treat them like how you would like to be treated. While many say this, few truly exhibit this behavior. If you can do this truthfully and genuinely, you can stand out from the rest.
By acting with integrity, you can gain your customers’ trust. People buy or work with the people they trust. Even in a business setting, the interaction is still between people. Trust goes a long way in gaining new business. After all, property owners are leaving their properties with you for years while they are out of town or country.
This is where clear communication comes in. If you can communicate the issues and resolution on a periodic basis, the customers can understand the value you bring. If they do not see your value, why would they renew with you? Show that you are staying on top of issues, taking good care of their properties, acting ethically. Gain their trust with your honesty and integrity.